Sipharmony, SMS/MMS, and 10DLC Fees and Charges
What is A2P 10DLC and why does it effect me?
Typical 10DLC Registration Fees - NOT Sole Proprietor
Brand registration | $4 - one time Paid by customer |
Campaign registration | $20 - one time Paid by customer |
Monthly cost | $2-10/month per campaign, dependent on use case. Paid by customer |
Sole Proprietor Campaign Type Fees
NOTE: Until further notice no Sole Proprietor Campaigns are to be accepted by T-Mobile. This means, all A2P messages sent to a T-Mobile number will be block by T-Mobile.This is a special campaign type that can be used by any small business with low volume needs. (Daily volume less than 2,000 messages).
Brand registration | Free |
Campaign registration | $20, one time Paid by customer |
Monthly cost | $4.00/month, per campaign Paid by Sipharmony |
Carrier | SMS | MMS |
Verizon Wireless | $0.00255 to send Free to receive Paid by Sipharmony | $0.0052 to send Free to receive Paid by Sipharmony |
US Cellular | $0.005 to send Free to receive Paid by Sipharmony | $0.01 to send Free to receive Paid by Sipharmony |
T-Mobile (including former Sprint network) | $0.003 to send and receive Paid by Sipharmony | $0.01 to send and receive Paid by Sipharmony |
AT&T | $0.002 to send Free to receive Paid by Sipharmony | $0.0035 to send Free to receive Paid by Sipharmony |
T-Mobile and AT&T have notified customers of increasing fees for traffic for phone numbers not registered for 10DLC, effective March 1, 2022.
Carrier | SMS | MMS |
T-Mobile Traffic from numbers not registered for 10DLC | $0.004 to send and receive Paid by Sipharmony | $0.013 to send and receive Paid by Sipharmony |
AT&T Traffic from numbers not registered for 10DLC | $0.004 to send and receive Paid by Sipharmony | $0.005 to send and receive Paid by Sipharmony |
T-Mobile Non-Recurring 10DLC Messaging Fees
T-Mobile Special Business Review Request | T-Mobile requires this review if you require a daily maximum volume that exceeds 200,000 messages per brand. Cost: $5,000, one time Paid by customer This fee is currently waived until further notice. |
T-Mobile Number Pool Request | This applies if your campaign or use case requires 50 or more phone numbers (10DLC addresses) attached to a given brand. Cost: $2,000, one time Paid by customer |
T-Mobile Campaign Activation or Migration | One-time fee for each campaign registered. This fee does not apply to sole proprietor use cases. Cost: $50, one time Paid by customer |
T-Mobile Campaign Activation - Sole Proprietor use case | One-time fee for each campaign registered. Cost: $1, one time Paid by customer |
T-Mobile NNID Registration | This pass-through fee is charged where a customer requires the creation and use of an NNID separate from the default NNID that Sipharmony provides to be used for new 10 DLC programs. Cost: $2,000, one time Paid by customer |
T-Mobile 10DLC Non-Compliance Fees
Text enablement | This pass-through fee is applied if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization. Cost: $10,000 per violation Paid by customer |
Grey Route | This pass-through fee is applied if A2P messages are sent over P2P routes. Cost: $10 per message Paid by customer This fee is currently not being charged until further notice. |
10DLC Long Code Program Evasion | This pass-through fee is applied if a program is found to be using techniques like snowshoeing, dynamic routing, or non-approved number replacement. Cost: $1,000 per violation Paid by customer |
Content Violation | This pass-through fee is applied for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook. Cost: $10,000 per violation Paid by customer |
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